What happens when one in every four residents in your town follows you on Facebook? The small city of Ferndale, Washington, decided to take a completely different approach to social media, beginning a campaign of aggressive engagement across platforms to facilitate better civic conversations and build public trust. Sometimes it was an amazing success, sometimes a spectacular failure. Come learn from our experience, hear questions from your colleagues, and discover how to make the most of your city's communication tools.

• Learn about Ferndale’s experience of building and managing a social media following
• Discover how to make the most of your city’s communication tools
• Find out what small cities with limited resources can do to maximize their communication efforts

Recorded: June 2020

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Speaker

Riley Sweeney, Communications Officer, Ferndale

City elected officials earn 1 credit toward the Certificate of Municipal Leadership in the effective local leadership competency area. Click here to let us know you’ve completed the training.