Hear thoughts from three current and former communications professionals: Councilmember Patti Belle of Lakewood, Councilmember Tracy Taylor-Turner of Auburn, and Councilmember Paul Cocke of Sedro-Woolley.

What advice do you have for fellow electeds on best practices for communicating with constituents?

“Meet people where they are. Some constituents are better reached through social media, email, or newsletters. Others may be inclined to share feedback on a website or at an in-person event. As elected officials, it’s important to remember many residents don’t speak English as their first language. At the end of the day, leveraging multiple tools and platforms to engage different groups is essential to consider the perspectives of the entire community.”
–Patti Belle, Councilmember, Lakewood; Communications Manager, City of Kent

“Be accessible: Use email, social media, phone, and in-person meetings. Listen actively: Give your full attention without interrupting, Be transparent: Provide regular updates on social platforms and newsletters. Respond promptly: Acknowledge messages even if you don’t have answers yet. Be accountable: Follow through on promises. Celebrate successes: Highlight community achievements to boost morale.”
–Tracy Taylor-Turner, Councilmember, City of Auburn; (Former) Emmy-nominated Edward R. Murrow TV/Radio reporter in the Seattle market

“Listening is the key. Seek out opportunities to better understand the concerns and worries of your constituents—whether attending a new business opening, planning an open house, or at other community activities. Talk with neighbors. What do they like about city services? What don’t they like? While websites and social media have their place, nothing beats listening and one-on-one communication to really connect with constituents.”
–Paul Cocke, Councilmember, City of Sedro-Woolley; (Retired) Director of Communications, Western Washington University