Data & Resources


Published on Jul 30, 2025

Cost-effective communication for small cities

Contact: AWC online learning

Communicating with residents takes time and money—both of which are often in short supply in small cities and towns.

The economy is struggling, and revenue challenges are real. Many communities are scrambling to find ways to support essential services with limited revenue tools. Community support is what helps a city thrive in good times and bad. And the key to earning your community’s support is being able to effectively communicate your city’s challenges and accomplishments.

Join us for a webinar to learn strategies for communicating with residents to create a better understanding of community needs and ensure positive outcomes.

  • Gain tools to identify your community’s communication assets and create a communications plan that is cost-effective, efficient, and impactful
  • Discover a quick and simple formula to create messages to effectively communicate city and town priorities
  • Explore examples of successful communication projects and find ready-made ideas that you can use in your community

This webinar is for mayors, councilmembers, city managers/administrators, and senior city staff.

Recorded July 23, 2025

Presenters:

  • Albert Tripp, City Administrator, Airway Heights
  • Liz Loomis, President, Liz Loomis Public Affairs

PowerPoint presentation slides:
Presentation slides

Recording:

 


CML-icon-75City elected officials earn 1 credit toward your Certificate of Municipal Leadership and meet the Leadership requirement. Elected officials click here to let us know you’ve completed watching.

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