by
<a href="mailto:mailto:onlineeducation@awcnet.org">AWC online learning</a> | Mar 24, 2021
<img align="right" alt="CMLBug" src="/sf_images/default-source/icons/cmlbug.png?sfvrsn=2" />Hear how other small cities have used social media platforms for major city events and announcements.<br />
(CML: Effective local leadership; 1 credit)
What happens when one in every four residents in your town follows you on Facebook? The small city of Ferndale, Washington, decided to take a completely different approach to social media, beginning a campaign of aggressive engagement across platforms
to facilitate better civic conversations and build public trust. Sometimes it was an amazing success, sometimes a spectacular failure. Come learn from our experience, hear questions from your colleagues, and discover how to make the most of your city's
communication tools.
- Learn about Ferndale’s experience of building and managing a social media following
- Discover how to make the most of your city’s communication tools
- Find out what small cities with limited resources can do to maximize their communication efforts
Recorded: June 2020
View PowerPoint
Speaker
Riley Sweeney, Communications Officer, Ferndale
City elected officials earn 1 credit toward the Certificate of Municipal Leadership in the effective local leadership competency area. Click here to let us know you’ve completed the training.